1. Information We Collect

We may collect personal and non-personal information from you in various ways, including but not limited to:

• Personal Information: Name, email address, phone number, postal address, company name, and any other details you provide when filling out forms, purchasing products, or contacting us.
• Non-Personal Information: Browser type, device information, operating system, website usage patterns, IP address, and cookies that help enhance your browsing experience.

2. How We Use Your Information

The information collected is used for the following purposes:

• Providing Services: To process your orders, deliver products, and provide customer support.
• Communication: To send important updates, respond to inquiries, and share promotional materials, only with your consent.
• Improvement: To analyze user trends and improve our website, products, and services.
• Legal Obligations: To comply with legal requirements or prevent fraudulent activity.

3. How We Protect Your Information

We adopt industry-standard data protection practices, including encryption, secure servers, and regular audits, to ensure that your personal data is kept safe from unauthorized access, alteration, disclosure, or destruction.

4. Sharing Your Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

For example:

We may share your Personal Information to comply with applicable laws and regulations, in response to summons from court, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We may also share your information in the following scenarios: Service Providers: With trusted third party partners who assist in operating our website and services, under strict confidentiality agreements.

Legal Requirements: To comply with legal obligations or to protect the rights, property, or safety of Microtek International Private Limited. and our customers.

5. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Links Include:

• Facebook - https://www.facebook.com/settings/?tab=ads
• Google - https://www.google.com/settings/ads/anonymous
• Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

6. Use of Cookies

Our website may use "cookies" to enhance user experience. Cookies are small files placed on your device to track your browsing activity and preferences. You can modify your browser settings to decline cookies if you prefer, although this may affect the functionality of the website.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. After this period, your information will be securely deleted or anonymized.

8. Your Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to any inaccurate or incomplete data.
• Deletion: Request the deletion of your data in certain circumstances.
• Opt-Out: Unsubscribe from marketing communications by following the instructions provided in our emails.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the content or privacy practices of these external sites. We encourage you to read their privacy policies before sharing any personal information.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. Any changes will be posted on this page, and we encourage you to review it periodically.

11. Minors

The Site is not for individuals under 18. We do not knowingly collect data from children. We use age verification prompts during account creation to ensure compliance. If you're a parent/guardian and believe your child provided data, contact us at ecom@microtek.in to request deletion.

12. Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.